Coming from a small country town in rural NSW he went to the big smoke with big dreams to create something special. He started university at COFA and really made his transformation from a boy with the wide brim hat and sock tans to that guy with a paintbrush and an imagination to tackle the world. With a double degree of Fine Arts & Media Communications, the old life was long behind him.
From the pencil and paper he moved to the digital life and became a graphic designer, starting as a finished artist he worked in screen-printing and digital printing and then moved into the advertising industry.
​
After a few years of design he realised he wanted to be an idea creator, not just an idea beautifier. The rest is history. He's worked across a real variety of clients in a lot of different spaces, won some awards and been ranked as one of the creatives to watch.
Brands I've worked on.
Awards
D&AD
GRAPHITE PENCIL: Sound Design and Music, Tourism Australia – Matesong
THE ONE SHOW
SHORTLIST: Branded Entertainment, Tourism Australia - ‘Matesong’
SHORTLIST: Music Videos, Tourism Australia - ‘Matesong’
SHORTLIST: Public Relations/Current Events, Tourism Australia - ‘Matesong’
SHORTLIST: Creative Effectiveness, Tourism Australia – Matesong
AWARD AWARDS
SILVER: Film Advertising / TV Commercials Over 30 Seconds, Tourism Australia – Matesong
SILVER: Channels / Use of TV and other Screens, Tourism Australia – Matesong
BRONZE: Music Videos, Tourism Australia – Matesong
CAPLES AWARDS, LONDON
SILVER: Integrated, Tourism Australia – Matesong.
SILVER: PR, Tourism Australia – Matesong.
SILVER: Traditional Media, Tourism Australia – Matesong.
BRONZE: Branded Content, Tourism Australia – Matesong.
MUMBRELLA AWARDS
WINNER: Best Use of Real-Time Marketing, Tourism Australia – Matesong
WINNER: Content Marketing Strategy of the Year, Tourism Australia – Matesong
FINALIST: TV Ad of the Year, Tourism Australia – Matesong
WINNER: Media Campaign of the Year, Tourism Australia – Matesong
CRESTA
SILVER: Moving Image - TV or Cinema Commercial over 60 seconds - Tourism Australia ‘Matesong’
BRONZE: Media Magic Award - Tourism Australia ‘Matesong’
AC&E
SHORTLIST: Digital and Social Advertising, Hendricks - Unusually Australian Cucumber
SHORTLIST: BRANDED CONTENT, Hendricks - Unusually Australian Cucumber
SHORTLIST: ART DIRECTION, Hendricks - Unusually Australian Cucumber
SHORTLIST: COPYWRITING, Hendricks - Unusually Australian Cucumber