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The largest annual campaign from BWS to celebrate the best thing in Australia, Summer. The 100 Days of Summer campaigns have been happening since 2016 with more and more success each year.
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This year, our goal was to get people onto and playing the Cooler on the BWS App. After months of work and creating 1000000s of different assets we created a hype of playful fun for BWS and hit our targets before we even hit December.
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But it wasn't just tradish' media
To really have some fun and get people to get into the playful spirit of summer, we took over the streets. We all had a rough 2020, going through bushfires to lockdown after lockdown.
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We wanted to brighten peoples time outside with some non-traditional OOH work.
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