FIFA WOMENS WORLD CUP 2023
We were tasked with building excitement in the lead up to the FIFA Women's World Cup in Australia & New Zealand. The viewing numbers were the highest ever for a Women's World Cup and if you were anywhere near Australia at the time you would have felt the excitement, we like to think we helped that experience, along with the Matildas of course..
100 Days To Go
We launched the Unity Beat, a universal football chant for all countries to get behind, creating an atmosphere unlike any other. This reveal happened in unison in Australia and New Zealand, building excitement for what was to come.
25 Days To Go
We closed down the Sydney Harbour Bridge. One of the most surreal this I've done, with 1000's of people marching across the bridge, with flag bearers from all countries and a huge Unified jersey representing 32 countries.