Macca's Monopoly

McDonalds Monopoly, the biggest promotion every year with over $753M in prizes we needed to build a campaign that was modular and could serve two markets in NZ and Australia, for the next 5 years.

Introducing Maccas Winning Season News - A news report on the biggest winning season in Australia.

Not only did we produce over 32 edits for TV but created bespoke social and OLV that entertained and informed Maccas fans throughout the competition.