Aussies really love their Chicken McNuggets. But not all McNuggets are created equally. We realised that of the four classic shapes (ball, bell, bone and boot) one shape consistently stood out as the supreme dipper according to the fans: The Boot.

 

To celebrate the Boot’s supremacy, we created an icon in honour of a dipping icon, and made McNugget themed boots - NUGGIES. And to give them away, we created first-of-its-kind AI Powered Chicken McNugget Recognition Technology. Fans needed to find a boot-shaped McNugget in their pack and scan it. With our tech recognising and granting entry to only the most dippable and delectable boot-shaped McNuggets.