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Tourism Australia's new branding

Kicking off with Matesong (by Kylie), we rebranded the look and feel of Tourism Australia's marketing. This was going to be running as a seperate campaign called 'Come Live Our Philausophy', however due to the year that was 2020 starting with the bushfires and then you know what, the campaign really never took off.

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But what an experience to work on this with a shoot that went for a gruelling 1.5 months over 18 different locations around Australia we came out with something that looks fantastic.

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A little taste of Australia

We can't just capture truly how big it was just in the above work, here is more of a taste of the shots and scale that we went to show off our incredible country.

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