Bushfire Response
The world saw Australia go through one of the worst bushfires in history, and although there was a lot of damage we are a very large country. We needed to showcase that have not only bounced back but there is so much to see that wasn't effected.
Covid-19 Response
After the bushfires another detrimental thing happened to tourism in Australia, Covid-19.
We needed to remind the world that we are still as beautiful as ever and that we will be ready for them when we open back up.
The NZ Opening
After a long time without seeing our mates across the ditch we needed to approach the subject lightly. When we talk to our Kiwi mates, its usually getting stuck into each other with a bit of banter, but we thought we needed to convince them that they're alright in our eyes.
What better way to do this than to compliment them on being pioneers, as well as pioneering travel back to Australia.
A fun ad, meant for the kiwi audience so they feel good about themselves while seeing what they can do over here.