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A damn good phalange that helps you use BWS on tAPP, introducing the Thumbassador. A character who is a mix between Chuck Norris and that creepy uncle of yours. He's here to get you to start swiping on that magic phone of yours.
Purely used on social media we introduced the character with a series of videos, making sure you know that we wouldn't be where we are today without him.
Getting people involved
And then we drove home the CTA of playing the app to win amazing prizes all summer long, releasing different videos throughout summer to keep the crowds interested and remind them to keep playing for 100 days.
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